How to set up your Facebook ad account (how to activate ad account on facebook)

In Chapter 2, we'll talk about setting up your Facebook ad account, and you'll find answers to the following questions, among other things:

If you're not sure how to get started with Facebook advertising, don't worry - we'll take care of it.

Next, you will find detailed instructions for setting up your Facebook advertising account, including guidelines for working with Facebook Business Manager and Facebook Ads Manager.

What is Facebook Business Manager?

Business Manager is a tool designed to manage your Facebook pages and advertising accounts.

Using Business Manager, you can:

  • Manage access to your Facebook pages and advertising accounts: See which people have access to your pages and advertising accounts and remove or change their permissions.
  • Work with Agencies: You can also share your Business Manager account with agencies so they can help you manage your advertising campaigns.

You can have multiple advertising accounts and users all combined in your Business Manager account.

Here is a quick overview of the two roles available in Facebook Business Manager: Administrator and Employee:

There is a different set of roles for Facebook advertising accounts that you can also manage and edit in Business Manager.

To create a campaign, your business manager must manage at least one Facebook page.

To add a Facebook page to your business manager:

  • Go to settings of Business Manager
  • On the left, click Account -> Pages
  • In the Pages column, click on the "Add Page" CTA
  • Select one of the 3 options: "Request a page", "Request access to a page" or "Create a new page"
  • If you choose to request access or claim a page, enter the Facebook page name or URL
To add an advertising account to your Business Manager:
  • On the left, click Accounts -> Advertising Accounts
  • In the Advertising Account column, click on the blue "Add Account" CTA
  • Choose one of the 3 options: "Request advertising account", "Request access to an advertising account" or "Create a new advertising account"
  • If you choose to request access or claim an ad account, enter the ad account ID. ( Find out where to find the account ID )

Before you can start advertising, you need to provide Facebook with additional account information and enter your credit card information as a payment method for your ads.

Setting up advertising account information

You can't run your first campaign without setting up your payment method. This pays for your ads to run. Once you've set up your ad account, you won't have to do it again until you need to change your payment method or create a new ad account.

Let's go to our advertising account settings and set it up!

Go to yours Business Manager and from there, click on "Advertising Accounts" located under "Accounts". Fill in all the spaces by entering your company name, address and other relevant information.

If you are a company in the EU, you will also be asked to enter your VAT number. Facebook will allow you to choose your billing currency and time zone. Be very careful with this information as you will not be able to change it once the ad account account is created.

After entering your company information, you will need to enter your billing details.

Setting up billing and payment information

Now is the time to add our payment method so that we can proceed with creating a Facebook campaign. Click on your advertising account settings -> Payment settings. From here we can enter our cc or the details of the payment method.

You will arrive at the Billing page where you can:

  • Add new payment methods
  • Change your current payment methods
  • Set your account spending limit
  • See your next bill 

To add a new payment method to your ad account:

  • Click the "Add Payment Method" button
  • Choose the method you want to add
  • Enter your information
  • Click on "Continue"

Facebook accepts multiple payment options, including credit cards and PayPal payments, so you have a fair amount of flexibility when it comes to how to pay for your Facebook ads.

If you need further assistance, here is the Facebook guide which explains how ad billing and payments work.

Tip: Add more payment options

As you start advertising more and more, we suggest adding a secondary payment method. This prevents Facebook from stopping all of your campaigns in the event your primary card expires, hits your monthly limit, or gets blocked for any reason.

When billing for your primary card fails, all your campaigns will be immediately suspended until you pay the outstanding balance. This can be extremely disadvantageous if you are running campaigns for a very long time that are doing very well, as the pause will interrupt the learning that has been done so far about the campaign.

If you have a secondary payment method setup, Facebook will start billing your secondary method and everything will continue to run smoothly.

You can also change the payment method from the payment settings screen.

Note that you can't delete your primary source, so you'll need to set another option as your primary source before removing your current primary payment method.

Change your payment options

If you want to make changes to Facebook advertising payments, you can do so on the same page by clicking on “Change payment methods”.

If you have entered multiple payment options, you can choose which main one.

Note that you can't delete your primary source, so you'll need to set another option as your primary source before removing your current primary payment method.

How and when are they billed?

You can expect a Facebook bill on two occasions:

  • At the end of each month
  • When you reach the billing threshold (if you use direct debit to pay for Facebook ads)

The billing threshold means that your primary payment method will be charged whenever you reach a certain billing threshold. The sum of the threshold varies based on your billing history.

This threshold will be quite low when you start advertising (usually $ 25) and you will be charged every time you spend $ 25 on Facebook Ads. As you continue to spend and your payments are processed correctly, your threshold will automatically increase to $ 50, $ 250, $ 500, and finally $ 750.

These thresholds have no direct impact on your advertising campaigns; they only affect how often you will be charged. The big advantage of having a high threshold is that you will have to manage fewer invoices. If you want to change your threshold or are having trouble with billing, you can contact Facebook support.

Setting your account spending limit

You can control total ad costs by setting a spending limit for the ad account. Your ads will be paused when you reach the limit you set and won't run again until you increase or remove that limit. Keep this in mind in the future if you find that your ads aren't running and you can't remember why!

Advertising account spending limits are especially useful when working with agencies, when you want to be sure your consultant or agency won't be able to spend more than you have planned on all of your campaigns. Don't set it too low or you'll have to update it very often. Remember that every time the limit is reached, all your accounts will be paused for at least 15 minutes.

As a final note, please be assured that your account spending limit has no impact on your ad delivery rate.

Limits of the Facebook advertising account

Like it or not, your Facebook ad account will have limits. They shouldn't bother you most of the time, but it's best to get to know them from the start.

Here are the limits of Facebook Ads Manager:

  • A user can manage up to 25 advertising accounts.
  • An advertising account can have a maximum of 25 users per account.
  • A normal advertising account can contain up to 5,000 ads that are not deleted.
  • A normal advertising account can have up to 1,000 sets that are not deleted.
  • A normal advertising account can have up to 1,000 campaigns that are not deleted.
  • An advertising account can contain up to 50 ads that are not deleted per ad set.

These limits only apply to non-deleted ads and campaigns. Once you've hit one of these limits, all you'll need to do is delete the old campaigns and their ads.

Review your notification settings

It goes without saying that you will want to be informed of important updates taking place on your ad account.

Facebook notifications are a good way to stay in touch with your campaigns. However, they can also flood your inbox very quickly, so you may want to change the frequency of the email notifications you receive from Facebook to suit your needs.

To change your notification settings:
  • Go back to your advertising account settings
  • Click on "Notifications"
  • Add or remove events for which you want to receive email notifications

Set up your notifications to receive the most important notifications by email and others as Facebook notifications that will appear when you log in to your business manager. 

Review the roles of your ad account

After creating ads for some time, you may want to partner with another person. This is where roles come into play. If you want to add new users and administrators to your Facebook advertising account, go to the “Account roles” menu tab.

In your advertising account settings, click on "Advertising Accounts" and scroll down to the bottom. Under the attribution settings, you will be able to set the roles. 

After clicking "Add People", you will be able to add new users and change the permissions of existing users.

After completing the account management and inviting team members, everything is ready.

Congratulations! Are you ready to leave!

Your Facebook ad account is finally ready and waiting for you to set up those first campaigns!

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